Your E-commerce CFO & Accounting Partner
Protecting cash. Unlocking profit. Board-ready clarity across Amazon, Shopify, TikTok and more.
Illustrative data
Gross Margin
72%
Cash Runway
6 months
Big 4 experience
Corporate rigour meets founder-first service
E-commerce Specialists
Shopify DTC, Amazon FBA, TikTok Shop — we speak your language
Numbers You Can Trust
Zero-variance trial balance, every month
80% Less Manual Work
AI-powered automation eliminates bookkeeping admin
Three Services. One Goal: Financial Clarity.
Accounting & Bookkeeping
Multi-channel settlement reconciliation, Inventory tracking, and management accounts in plain English. Your books stay current without you lifting a finger.
Learn moreGrowth CFO
KPI Dashboards, 13-week cash forecast, and margin-by-channel analysis. Contribution margin, CAC, and LTV tracking — the metrics DTC and marketplace founders actually need.
Learn moreScale CFO
Investor-grade board packs, rolling forecasts, and exit preparation. Clean financials that get funding over the line — not rejected at first review.
Learn moreE-commerce Demands a Different CFO
Inventory. Cashflow. Working capital. Multi-channel settlements. Most accountants miss all of it.
The Problem
- Your margins are not what you think — marketplace fees, returns, ad spend, and COGS are silently eroding your profit
- Cash is scattered across platforms — Amazon holdbacks, PayPal disputes, Shopify cycles
- Month-end takes weeks — you are making Q3 decisions on Q1 data
- Your accountant does not understand settlements, clearing accounts, or marketplace VAT
- You do not know which SKUs are profitable — and which are quietly losing money once all costs are accounted for
- Your customer acquisition cost is rising but you cannot see true contribution margin after returns, discounts, and fulfilment
The Consequence
- Margin leakage of 5–15% goes undetected — that is £50K–£150K on £1M revenue
- Cash crunches hit without warning — one bad stock order creates a £50K–£100K gap
- Funding applications fail because your books do not demonstrate the business
- You spend up to 40 hours a month on financial admin instead of growing
Traditional Accountants vs Growth Ledger
Traditional Accountants
- Generic financials, no E-commerce insight
- Limited forecasting — annual, not weekly
- Reactive — problems found after the damage
Growth Ledger
- E-commerce specialists & strategic finance
- Advanced dashboards, KPI Dashboards & cashflow forecasting
- Proven track record in multi-channel E-commerce
- Personalised CFO support — direct access, weekly cadence, decisions not just reporting
Smarter Finance Through Intelligent Workflows
We connect your sales channels, accounting software, and supplier data into one intelligent system — so nothing falls through the cracks.
Most e-commerce brands run finance reactively: downloading reports, manually entering invoices, chasing settlements. We eliminate that entirely. Our automated stack handles data ingestion, reconciliation, and reporting — while our AI layer analyses your numbers and tells you what to do about them.
From Chaos to Clarity in 4 Steps
Discover
We audit your numbers, systems, and pain points. No assumptions.
Audit & Structure
We restructure your P&L, connect your platforms, and build dashboards that give you real visibility.
Weekly CFO Pack
Every week: KPIs, cashflow position, margin analysis, and strategic recommendations — delivered, not built.
Ongoing Advisory
Your dedicated CFO partner. Monthly strategy calls, quarterly reviews, direct access whenever you need it.
Growth Ledger Team
E-commerce CFO & Strategic Finance Partner
With roots in Big 4 advisory and years of hands-on experience building and scaling E-commerce brands, we bring a rare blend of corporate rigour and operator instinct.
We've managed $100M+ in E-commerce revenue, executed 50+ M&A deals, and built financial systems for brands across Shopify DTC, Amazon FBA, TikTok Shop, and multi-channel operations.
What Our Clients Say
The cashflow forecasting alone prevented two potential cash crunches. Having a finance partner who actually understands E-commerce inventory cycles is a game-changer.
Sarah M.
CEO, DTC Skincare Brand
Shopify DTCGrowth Ledger gave us margin visibility we had never had. Within two weeks, we could see exactly which SKUs were profitable and which were draining cash. The weekly CFO pack is now our most important decision-making tool.
David L.
Founder, $8M Amazon Brand
Amazon FBAWhen we were preparing for our Series A, Growth Ledger built the board packs and financial models that got investors over the line in three weeks. Worth every penny.
James H.
Co-Founder, Multi-Channel Group
Multi-ChannelOur old accountant did not understand marketplace fees or COGS complexity. Growth Ledger restructured our entire P&L and we discovered we were underpricing 40% of our range.
Priya K.
Founder, $3M TikTok Shop Brand
TikTok ShopManaging finances across five brands and three entities was chaos. Growth Ledger cleaned up our intercompany mess and now we have consolidated dashboards that actually make sense.
Tom R.
Operations Director, Amazon Aggregator
Amazon AggregatorFrequently Asked Questions
Our packages start from £500/month for Accounting & Bookkeeping, through to £2,000+/month for Scale CFO services. We price based on complexity — number of channels, SKU volume, and reporting needs. Book a free call for a tailored quote.
Most clients work with us on an ongoing monthly basis. There is no long-term lock-in — we earn your trust month by month. Onboarding typically takes 2–4 weeks.
We audit your current financial setup, connect your platforms (Xero, Shopify, Amazon, etc.), build your dashboards, and deliver your first management accounts within the first month.
Most clients see clarity within the first 2 weeks — a properly structured P&L, real margin visibility, and a cashflow forecast. Strategic insights deepen over the first 90 days.
We work with Xero and QuickBooks Online as core platforms, and integrate with Shopify, Amazon Seller Central, TikTok Shop, A2X, Inventory Planner, and more.
Yes. We support E-commerce brands operating in the UK, US, and internationally. Our systems and reporting adapt to local requirements.
Most accountants treat e-commerce like any other business. We are built exclusively for it. We understand Shopify payouts, Amazon settlements, A2X journal mapping, DTC unit economics, inventory, marketplace VAT, and multi-channel reconciliation. You will never have to explain your business model to us.
We hear this constantly. Our SOP-driven process means quality is systematic, not dependent on one person. We demonstrate expertise before you commit — through our consultation, content, and tools. We prove our value in month one.
Ready to Transform Your Finance?
Book a free 30-minute consultation — we will review your numbers and show you where your profit hides.