CFO Services

13-Week Cashflow & Runway Stabilisation

The Challenge

A DTC brand burning through cash faster than expected needed immediate visibility on runway and a plan to extend it without cutting growth.

What We Did

Implemented a 13-week rolling cashflow model, identified timing mismatches between inventory purchases and revenue collection, and restructured payment terms with suppliers.

Results

4→8 months
Cash runway extended
$320K
Cash timing improved
Weekly
CFO cash updates established

Tech Stack

XeroCustom Cashflow ModelShopify

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